Communication and Marketing Specialist

Primary Solutions

Organization Description:  

Software Company providing software to government and private agencies serving Ohio's I/DD Community.

Position Description:

This position will create, distribute, and maintain all communications and marketing for Primary Solutions.


  • Act as Administrator of Marketing software.
    • Create and design emails utilized for prospective and current customers through out marketing software. This includes graphics/links/scheduling emails.
    • Maintain and update marketing software for a prospective customer list through various collection methods. This list will be used for all marketing communications
    • Review email statistics, unsubscribe list, spam report and marketing software reports to keep team aware of trends/patterns.
  • Act as Training Event Coordinator.
    • Schedule and lead training planning meetings to set up training calendar.
    • Advertise events, set up webinar events, create and maintain training calendar, register participants, setup and maintain email schedule for each event.
    • Set up conference registrations, advertisements, handouts, signage, and communication to team.
    • Track all training and marketing attendees monthly and provide KPIs to Director of Business Development.
  • Customer Resource Website Coordinator.
    • includes training registrations/postings/approval of new logins.
  • Collaborate with sales team.
    • Create marketing plan
    • Create all marketing materials
    • Oversee Communication meetings
    • Maintain communication calendar.
  • Collaborate with Directors and Team Leads.
    • Collect needed information to create all reactive and regular ongoing communications to existing customers.
  • Create Social Media posts as required based on the Marketing Plan.
  • Knowledge of Facebook and Linked In is helpful.


Competencies To perform the job successfully, an individual should demonstrate the following competencies:

  • Problem Solving
    • Identifies and resolves problems in a timely manner;
    • Gathers and analyzes information skillfully;
    • Develops alternative solutions;
    • Works well in group problem solving situations;
    • Uses reason even when dealing with emotional topics.
  • Customer Service
    • Manages difficult or emotional customer situations;
    • Responds promptly to customer needs;
    • Solicits customer feedback to improve service ;
    • Responds to requests for service and assistance;
    • Meets commitments.
  • Teamwork
    • Balances team and individual responsibilities;
    • Exhibits objectivity and openness to others' views;
    • Gives and welcomes feedback;
    • Contributes to building a positive team spirit;
    • Puts success of team above own interests;
    • Able to build morale and group commitments to goals and objectives;
    • Supports everyone's efforts to succeed.
  • Written Communication
    • Writes clearly and informatively;
    • Edits work for spelling and grammar;
    • Varies writing style to meet needs;
    • Presents numerical data effectively;
    • Able to read and interpret written information.
  • Ethics
    • Treats people with respect;
    • Keeps commitments;
    • Inspires the trust of others;
    • Works with integrity and principles;
    • Upholds organizational values.
  • Organizational Support
    • Follows policies and procedures;
    • Completes administrative tasks correctly and on time;
    • Supports organization's goals and values;
    • Benefits organization through outside activities;
    • Supports affirmative action and respects diversity.
  • Adaptability
    • Adapts to changes in the work environment;
    • manages competing demands;
    • changes approach or method to best fit the situation;
    • able to deal with frequent change, delays, or unexpected events.
  • Dependability
    • Follows instructions, responds to management direction;
    • Takes responsibility for own actions;
    • Keeps commitments;
    • Commits to long hours of work when necessary to reach goals;
    • Completes tasks on time or notifies appropriate person with an alternate plan.
  • Judgement
    • Displays willingness to make decisions;
    • Exhibits sound and accurate judgment;
    • Supports and explains reasoning for decisions;
    • Includes appropriate people in decision-making process;
    • Makes timely decisions.
  • Planning/Organizing
    • Prioritizes and plans work activities;
    • Uses time efficiently;
    • Plans for additional resources;
    • Sets goals and objectives;
    • Organizes or schedules other people and their tasks;
    • Develops realistic action plans.
  • Education and/or Experience At minimum, an Associate Degree in Marketing or Communication is preferred.
  • Computer Skills Proficiency in Microsoft Office and Specialty Software: ConnectWise and Wordpress.


Travel Involved:  



Commensurate with experience.

Position Location:

2780 Airport Drive, Suite 130
Columbus, OH  43219

For more information, please contact: 

Arletta Hinger
(330) 430-0355 x 213


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